LOL
If our business message is all about content, the presentation experts recommend that we lighten it up with a bit of humour.
Part of my contemporary marketing effort is that I speak. It’s nearly all content but I don’t tell jokes. So I am out there, practising getting laughs. Seriously. It’s one of the development points from my last appraisal.
So last week we were invited to a fundraising dinner for the Special Air Services (SAS) Association in Hereford. The keynote speaker was none other than the celebrated English 1966 World Cup Final goal scorer and winner, Martin Peters.
Somewhere between the soup and the main course I was quietly mulling over the Thierry Henry affair. A deliberate handball went unnoticed by the referee and Ireland were eliminated from the 2010 World Cup. The incident made national news headlines all round the globe and it seemed at one stage that the match might even be replayed.
So just before our guest took the platform I approached the top table. “Excuse me Mr Peters,” I said, “ in view of the furore surrounding the Thierry Henry scandal, I wonder whether you think that the 1966 World Cup Final should be replayed?”
Well I thought it was funny. But there was a stunned silence, a look of incredulity on the face of the star man. He shot a glance at his host for the evening, a local bank manager. Then they both turned to look at me with utter contempt. In unison, as if they had been practising the line together for months they spat, “BUT IT WAS OVER THE LINE!!”
Laugh out loud? (LOL) I don’t think so.
Labels: trying to create hunour
posted by Tim @ 1:10 AM
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