Great expectations
Developing the personal brand of the Managing Director in alignment with the Bull’s Eye for their organisation is always something to be encouraged, but you can pay a price.In an executive group forum we were discussing what makes each and every one of us special. What particular talent is it that each leader uses to bring most benefit to their business. The Managing Director of an extremely successful brewery, for example, said that he has visited all six hundred customers personally, “because our Bull’s Eye statement of excellence says we always try to offer outstanding personal service”.
Yet another, who retails both online and offline, cited the quality of her analysis and critical decision making ability. “Analysis first, people second” she said.
However another client who has been very successful in becoming the figurehead of his business went on to say “I sometimes find it hard enough to live up to my own expectations of myself, let alone other peoples”. We were talking about both the local and the national high profile he has created for himself and for his business and he added, “I get asked to do so many things that are of absolutely no value to my business and I just can’t fit them all in”.
And at the Abergavenny Food Fair yesterday I watched celebrity chef Cyrus Todiwala being followed round by a BBC camera crew pretty much all day long.
So ‘know what you want’ is still the key to getting both your business and your personal life in alignment.
Labels: know what you want to get business an personal life in alignment
posted by Tim @ 4:00 AM
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