Wednesday, February 21, 2007

In it for the long term

It may seem to be counter intuitive but the very best quality business referrals come from those relationships that have taken the longest to build.

Why should this be? It is simply because we meet so many people in this information and communication age. It may amount to hundreds or even thousands of people in one way or another in just one year.

So who do you trust? Who do you do business with? Some people that make a great first impression can prove to be the least reliable.

Trustworthy people have both character and competence but it takes a while to discover exactly who has what.

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