Marketing, marketing, marketing
So many organisations are having to respond to the demands of the global knowledge economy, be they in the public, the private or the ‘not for profit’ sectors.Today:
• customers often want and expect more value for less cost• competitors can emerge from anywhere on the globe• market places are evolving as we speak• technology can revolutionise business models at 186k miles per second
Many people are now using the unique bull’s eye technique to clarify the direction and velocity of their organisation. They then use the SWOT analysis to establish their Key Change Project. All organisations have a Key Change Project (KCP), whether the directors realise it or not.
The KCP could be about the structure of the organisation, it could be about the culture, it could be about finance or it could be about Information Technology.
Eight times out of ten it is about marketing.
posted by Tim @ 10:44 AM
0 Comments:
Post a Comment
Subscribe to Post Comments [Atom]
<< Home