Monday, February 26, 2007

Networking and communities

It took me a while to get into networking and like many introverts it is still quite hard work. What intrigues me is how different networking organisations are trying to attract members. Even the BBC World Service exhorts its listeners to download broadcasts, listen to a pod cast or participate in an email debate.

There is no shortage of choice; you could be eating a ‘Full English’ in one town every single morning and a substantial lunch in another nearby town every single afternoon. Then you could spend each evening working through all your Ecademy contacts and messages.

I see a networking community a bit like a plate that the juggler spins on top of a stick. Talented jugglers can keep several plates up in the air at once with the occasional judicious spin. From a purely business perspective I think that we all have to work out which communities to join, because they all demand resource (time, energy and money) and which to, frankly, ignore.

Too many plates spinning and they all coming crashing down.

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