Sunday, April 26, 2009

Using great relationships


We need a strategy for developing great relationships where synergy, innovation and creativity between ourselves and others really can lead to business situations where one and one makes three or even four.

The first step has to be to do with getting out more. We need to choose the right ‘events’ both online and offline. It may be better spending two hours on Linked In for instance, than two hours at a breakfast meeting. We need to be relaxed, trying to get to know people gradually rather than ramming ourselves down their throat from the word go.

The second step is that we have to be clear about our own externally validated expertise. The words that we use to describe this expertise are absolutely essential because they convey our confidence, our sense of purpose and the benefits that we are offering to others. The sharper this particular arrow the more penetration we will have in the market place.

The third and final step has to be that we are the person we would like to do business with. I’m not talking about talent or personality or knowledge. I am talking about the things we look for in a business relationship with others. It does not matter what these values are because they are unique to everyone; this is not a judgement call.

But if for example, you value people that are open, honest, straightforward and transparent in the way that they behave, then that is the way you have to behave too!

No one can expect or deserve great relationships if they say they want one thing from others, when they themselves are at variance with this.

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