Monday, April 13, 2009

All dried up


Now I’ve notched up a couple of hundred blogs these last three years I frequently get asked how best to do it.

For me, I experience something, think about it, try to turn that event into something that might have value for others and then I write it down. Usually on paper first.

It doesn’t always happen that simply. There are occasions, even when you are in your favourite blogging spot, having had lots of exposure to good raw material, and nothing actually happens. You sit in front of a blank piece of paper. A myriad of thoughts go through your head, but they don’t connect up; it’s like a kaleidoscope of colour but without any pattern. And even when you shake the glass, it still doesn’t add up to anything.

Blogging is only one way of developing brand, some prefer Twitter, others do podcasts, yet others spend their time on Linked In. Some do a bit of everything.

So there is no definitive answer on how best to proceed other than try things and see what works for you. And since it is also hard to evaluate these activities, because they do not always lead directly to fresh or enhanced income streams, it is important to enjoy the journey, to enjoy doing it for its own sake.

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