Sunday, April 22, 2007

Problems with expertise

If you want to be an expert, you have to start giving things up. The journey from generalist to expert is fraught with choices. Stuff that you used to work with or teach or facilitate drops away as you increasingly need to focus on your particular area of expertise.

Some people in the Boardroom are unclear about their role, others even take a pride that they can 'turn their hand to anything'. This is a common and indeed sometimes a useful mindset in a start up business. As the business grows and develops you need people that specialize in an area of knowledge and information that adds real value to the intellectual capital of the organization.

Too many executives are straddling too many activities. There are often lots of practical reasons for this, particularly in small enterprises, however the better route in the long term is to concentrate on the bit that makes you special.

Outsource the rest to other experts.

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