So much choice
When we head up an organisation, or at least when we are responsible for generating new business, it is absolutely vital to have an effective strategy that is put into practice on a consistent basis.You can’t just flit around randomly attending this event or that one. It is about having some core events that will lead eventually to results. We also need some time for wild cards, things that occur out of the blue, that we may need to explore.
Finding out which organisations to engage with can take time and effort. Furthermore it is not the most obvious sounding or looking organisations that are the right choice. Circumstances are changing all the time. All organisations are either moving in a positive upward spiral or they are moving in a negative downward spiral. No organisation is absolutely motionless, except for the split second when they change direction.
So I have three organisations I shall concentrate on for the foreseeable future. It takes time to build up relationships, that’s why we can’t keep changing things too often.
posted by Tim @ 12:24 PM
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