Quality Control
I was working with an organisation recently that put some products out into the market place for their customers only to find that these products weren’t good enough. In fact the customer feed back was particularly critical.There was a view from one Board member that it was unreasonable to compare their offering with products that are universally acknowledged to be World Class.
Unfortunately this contribution misses the point. When we are competing with the worlds best, it is not enough to say, “Well what do you expect?”
What you actually have to do is have very rigorous selection criteria so that the products you take to market are the very best that you can find and deliver. If you still get beaten then it is back to the drawing board.
But please, whatever we do, let’s not fudge the issue or make excuses.
posted by Tim @ 2:09 PM
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