Making an exhibition of yourself
We all have to sell existing products and services to existing markets and that’s called ‘business as usual.’ If that’s all there is to it then we may not need to make an exhibition of ourselves at all.Then we could try to sell new products and services to existing markets or existing products and services to new markets and that’s called partial diversification.
Finally we could try to sell new products and services to new markets and that’s called total diversification.
In the knowledge economy it could also be called madness.
(written at the B2B exhibition, Ricoh Stadium, Coventry, England)
posted by Tim @ 12:38 AM
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