Two for the price of one
Nearly all products and services can be sold in more innovative and creative ways, so why are we so precious about how we used to do things?
Maybe it was the supermarkets that taught us to ‘buy one and get one free’. Whoever it was, whenever we see an offer like that, most of us stop and think about it.
But now many organisations are recognising that repricing means business. Solicitors are doing it, optometrists are doing it, butchers and dental practices are doing it.
The essence of all these schemes is the win : win concept. The provider gets business they may not otherwise have had; the customer or client gets a better price or more for less.
It doesn’t seem to work with commodities like petrol where it seems I have to pay £1.25 per litre whether I like it or not, but it works for us and it may work for you too.
Labels: Repricing means business
posted by Tim @ 2:15 AM
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