Hot and cold
When you speak as an expert in your field, you will tend to polarise the audience.I was watching one of the top international speakers at a convention recently. This person is renowned for really inspiring business delegates. As the 45 minute keynote progressed I noticed one or two people with folded arms looking distinctly underwhelmed. At the opposite end of the scale, the majority of the audience were obviously hanging on every word.
When you are trying to understand a principle always use an easy example, my father used to say. So maybe this polarisation that is evident when watching most speakers, also happens with our potential customers, whatever the business is.
Some are not interested, whatever we do and some are indifferent to us. They could go either way. However there are others, for whatever reasons, tangible and intangible, that love us to bits.
Let’s really concentrate on finding these customers and love them too.
Labels: business growth, loving customers, relationships, tim kidson
posted by Tim @ 3:44 AM
1 Comments:
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