Networking niceties
I meet so many people that complain about the proliferation of networking events. Within reasonable distance of your own home it is now possible to breakfast, lunch and dine with the group of your choice.So what’s the problem? Well the gripe is that unless you actually want to meet a lot of new people, comparatively little business results from all this effort.
But the fault does not lie with the event organisers. People that complain need to do three things:
1) In a global world you have to offer expertise, so discover yours
2) Having identified your special, unique expertise, you have to take it to market – the right market (event)
3) When you get there you have to speak and / or publish
That’s what experts do. Experts waste very little time attending the wrong event for the wrong reason at the wrong time.
posted by Tim @ 1:04 AM
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