Tuesday, March 06, 2007

Accountant, see!

With the advent of the knowledge economy all sorts of organisations are having to reassess their offering to the market place. Products and services that used to make money in the UK can be done much cheaper elsewhere.

So that accountants for example, realise that much tax, audit and compliance work no longer commands a premium. Intellectual capital on the other hand is not something that is always easy to identify in the first instance or take to market on the second. It actually consists of structural capital, human capital and customer capital. This gives rise to the dilemma of know ing who on the payroll has what sort of tacit knowledge and will customers pay for it?

That is why expertise is such a valuable commodity wherever you find it. Beware however of people that have spent a long time studying finance or law or anything else for that matter, who suddenly turn up offering an entirely different competence and/or expertise.

Remember that fee always follows value until expertise is recognised as a brand, and then value follows fee.

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