Engaged to be......
It seems that there is more pressure than ever from people and organisations that want to engage with us, in one way or another, all the time.
It is easy to see why this could be when cars, banks, hotel rooms and even beer could be seen to be more or less all the same, whatever the branding says. How else do we differentiate our product and /or our service without the relationship element?
Lucy Kelloway, who writes for the Financial Times is all for this development; she claims that certain professionals, especially those that work random hours, need to be more flexible on holiday. This means taking your smart phones, laptop and mobile internet along with your bucket and spade. She has invented a new word to go with it; we need to go on "worlidays" now, spending at least some time every day in touch with our business.
But I don't see it that way. Having just spent twenty one days in a tent somewhere in deepest France without a Blackberry or a 'to do' list, the engagement was with French people, the language, the countryside, the food and the wine.
The key thing here, for all of us, is to choose if we can, with whom, how and when we engage.
Labels: Engagement with people and organisations
posted by Tim @ 2:44 AM
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