Saturday, December 27, 2008

The Christmas present


If the Christmas experience is a cake made up of three pieces, past, present and future, I wonder where you spend most of your time and energy?

The businessman said to me, “Well Tim, what do you do when the phone stops ringing? I can remember,” he went on, “twenty years ago, we didn’t need to advertise, we didn’t even have a brochure. Customers just rang us, based on our reputation of course. After all, we are a third generation family business.” He added.

Christmas doesn’t give us much choice, reminiscences, memories and anecdotes, family influences, whoever we are with, push us all back down past tracks, for a while at least. And if we weren’t in the present for at least some of the time, then the Christmas meal could quickly become a thing of the past.

It doesn’t take long for this temporary pause in our life to move on through. Our everyday consciousness kicks back in so readily, that’s assuming that it ever left us.

The present is important and maybe the Christmas present of just forgetting about the future for a few days was a present indeed. But now, if we are in business, we need to be preoccupied with the future, with what is coming down the line.

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