Monday, September 11, 2006

Blogging to create competitive advantage?

It could have been the National Speakers Association convention in Orlando that sparked it, but I discovered the power of blogging thanks to Kim Snider. Type Kim Snider into Google to see how she does it.

For all those of you that think there is too much competition out there, for whatever reason, blogging could be your answer. It allows you to:
· Display your particular expertise to a world wide audience
· Connect and discuss with other ‘thought leaders’ in your field
· Be contemporary because your blog can reflect what is happening now
· Transcend the traditional (!) static web site
· Continuously develop your thoughts and ideas

Remember that it is innovation and creativity that are the keys to competitive advantage in the knowledge economy. Please make a comment or two on any blog and that will raise us both up the search engines!

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