Price
They say that fee or price follows value until you establish a brand. When you eventually do get a brand, the lines cross and then value follows fee. So if you try to book Bill Clinton to speak at your convention the fee will be $80k, never mind the topic.It is an interesting concept. I speak to a growers association on Wednesday where my brief, despite the outline of my talk, is how to put your prices up.
In a buyer’s market, to increase prices you have to either add more value for your customers or you have to find bigger and or better customers.
That may mean a new business plan; it will certainly mean a new marketing strategy.
posted by Tim @ 1:54 PM
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