Thursday, January 24, 2008

Engaged

On this information and knowledge soaked planet there are many organisations that are striving to make you part of their world.

It is not just networking groups that can appear to be desperate to hook you in; it’s shops and cinemas, pubs and clubs, trains and planes. Even the good old BBC wants you to email them your opinion, day and night, on any subject under the sun.

Your resources however, like mine, are a limiting factor. You need a Bull’s Eye measurable statement of excellence for your business because it will give you extraordinary clarity. The greater the clarity of direction you have, the greater will be your ability to discriminate when deploying your resources.
You will decide when and where and how to get engaged and when not to. Avoid being part of someone else’s business model, instead of being the driving force behind your own.

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