LEAF this to me
Great to watch innovation and creativity from leaders happening in a group setting. LEAF stands for Linking Environment and Farming. There were two dozen farmers discussing diversification projects at an event last week hosted by Wiggly Wigglers, one of the great farm diversification businesses.Farmers were asked to bring a prop to the meeting that they use with visitors to their farm. One delegate had a badge the size of a beer mat. It was inscribed ‘Ask a farmer’ and is used to encourage visitors to ask anything they like about farms and farming.
Facilitator, Susie Emmett asked the group how this particular prop could be used even more effectively and someone said, “get a batch of badges made up with the words ‘I asked a farmer about ….wild flowers’, or ‘I asked a farmer about ….hedgehogs’. The idea is that these badges could be issued to visitors, particularly school groups, so that the messages they take away from the farm can be more widely heard when they get home. It is a marketing ploy designed to educate the general public more widely about the agricultural sector.
It’s just another example of a relationship where one and one can make three.
posted by Tim @ 11:35 PM
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